OK, the year is still 1971. You are now a group of Florentine architects who began with a focus on radical architecture and urban research, and you have lately taken up an interest in clothes.
Cuuuute. Despite your day to day choice of sensible tweed suits and slouchey knits for your own body coverage, your idea for others is to make a simple clothing system based on slimfitting bodystockings over which decorated overalls could be worn.
You sketch it out, see that such a system would look nice in empty corridors on your own, in pairs. It would work with bald men with bushy beards, with haired men with bushy beards. It would probably work when you cast a shadow against a wall. Or when you visit skyscrapers, when you do yoga, when you play a stringed instrument.
You think to yourself, This idea works. Let’s test it out on some handsome neighbors. Sure enough: